Raymond Ackerman is the chairman and founder of Pick ’n Pay, the most successful retail chain in southern Africa with over 350 outlets. In this, his second book, he reveals the secret of his success with a marketing philosophy that can be applied worldwide. He believes it is possible to hold a set of principles and be financially successful whatever the circumstances. In an age of corporate greed, this book will be a welcome antidote to some of capitalism’s spectacular failures.
Formats: Paperback, eBook
ISBN: 978-0-86486-617-2, 2005, 214x148mm, 206 pages
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