Initially conceived as a tool for marketers seeking to understand the changing demographics of the new South Africa, SA Tribes is required reading for anyone determined to understand the social and political geography of the country. SA Tribes contends that understanding and embracing our social identities, rather than dwelling on racial differences, is key to a successful society in South Africa.
ISBN: 978-0-86486-598-4, 2002, 212x136mm, 160 pages
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